The Direct Marketing Triangle

The Connect Five Direct Marketing Triangle demonstrates the 3 essential components to an effective direct marketing campaign.  Connect Five Marketing places an emphasis on ensuring that these 3 core components are met with precision for every mailing.

	Targeting
Creative		Offer/Message

Lists

Mailing lists are  made up of customers and/or prospects.  Intuitively, customers come from your business, however, there are multiple lead sources and strategies to acquire prospect names.  Connect Five Marketing works with our client partners to identify the most effective lead sources that increase response and improve ROI.

List Acquisition

Connect Five Marketing can find qualified leads and prospect lists with the greatest potential for success. Connect Five Marketing can connect you with any of the following lists:

Demographic
Psychographic
Lifestyle
Behavioral
Market Segmentation
Vertical

List Management

Upload your customer list and Connect Five Marketing can perform many hygiene services, such as, but not limited to, address correction, duplicate name and address removal, data append, clustering, data consolidation, etc… Find out more…

Analytics & Campaign Planning

Connect Five Marketing can help identify mailing audiences, geographic targets, and help plan your campaign for performance tracking. Identifying your target audience is the most critical aspect of any direct mail campaign. For larger customer databases, Connect Five Marketing has the capability to create multi-level campaigns for more audience specific messaging and more individualized triggers. Find out more…

Creative Development

Connect Five Marketing can develop the creative design for your direct mail pieces. A strong creative mail piece is instrumental , in both, attracting and engaging the target audience. Find out more…

Printing & Mailing

Connect Five Marketing can execute your direct mail campaign from start to finish. We offer high quality printing and mailing services at extremely competitive prices. Find out more…

Connect Quick

Connect Five Marketing offers basic mailing programs, which allow your company’s direct mail efforts to get off the ground quickly and start producing incremental revenue immediately.

Connect Quick A – Customer Mailing

- Postcard Mailing – 4”x6”, 6”x9” or 6”x11”
Provide us with your customer file and Connect Five Marketing will process, clean and prepare it for the mailing
Connect Five Marketing will design (optional), print and mail your direct mail piece.
Min qty: 5,000
Get Price

Connect Quick B – Customer & Prospect Mailing

- Postcard Mailing – 4”x6”, 6”x9” or 6”x11”
Provide us with your customer file and/or customer description. Connect Five Marketing will apply their analytical tools to acquire the best possible prospects in order to achieve the highest return on investment.
Connect Five Marketing will design (optional), print and mail your direct mail piece.
Min qty: 5,000
Get Price