Data Enhancement

• Data Hygiene and Address Standardization
• Merge, Matching and Data Consolidation
• Data Append, Coding, Enrich Data with demographics, psychographics, and behavioral segmentation
• Update customer addresses with National Change of Address (NCOA) processing
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Data Warehouse

• Develop and maintain customer data marts for analytics and direct marketing execution
• Update database using current customer information and with new customer records
• Extract data based on specific customer queries or run counts
• Produce reports based on individual analytical requests
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Profiling & Segmentation

• Profile customers and identify top prospects to contact and to market
• Cluster customers into different segments for more predictive and accurate prospecting , as well as for higher rate of returns.
• Model customer behavior on a combination of key marketing variables and across multiple dimensions, such as time, spending, product purchases, etc…
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Campaign Management & Response Analysis

• Connect Five Marketing will manage customer & prospect campaigns by querying and coding specific target groups for direct marketing implementation and response tracking
• Measure your direct marketing campaign’s performance by having Connect Five Marketing perform a comprehensive response analysis. Learning from your campaigns not only lets you know your ROI, but also gives you insight on how to improve your future campaigns moving forward. Matching your customer transactional data with your mail file is a good alternative when piece and code tracking may not be an available option.
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